Begin Your Journey to
Personal Brand Success on Social Media
Begin Your Journey to Mastering Personal Brand Success
Communicate your unique value, build a positive reputation, and create clear, engaging content on social media that speaks to your ideal clients attracting more leads and loyal customers.
What To Expect
I’ll teach you how to leverage your personal brand to consistently communicate your expertise and connect with your perfect clients. Together, we’ll:
- Define your perfect client
- Create a content strategy that plays to your communication strengths
- Make content that feels natural and easy to keep up
- Build trust and become the go-to person in your field
- Turn followers into leads & paying clients that keep recommending you.
"It wasn’t about being like Ben; it was about finding my own voice, sharing my message,
and providing value to my clients and prospects."
Why Personal Branding is Essential in 2025
In today’s AI-driven world, the human touch is irreplaceable. People don’t just buy products anymore, they buy from people they know and trust, not robocop. Building a personal brand sets you apart from competitors, fosters deeper connections, and lays the foundation for long-term credibility and growth.
- 77% of consumers are more likely to buy from a company when its leadership engages on social media. This shows that personal branding isn't just about visibility, it's a driver for business growth. (Entrepreneur.com)
- 84% of millennials don’t trust traditional ads, they turn to individuals and influencers for genuine advice (HubSpot).
- 62% of millennials are more likely to stay loyal if they engage with your brand on social media. (Huffpost)
Imagine This:
- Your target audience has discovered you’re bloody good at what you do, and your personal brand doesn’t just stand out, it resonates. Through clear and engaging social media content, you’re building trust and engaging authentically across platforms. Your message is clear, consistent, and opens doors to new opportunities and growth.
- Your content consistently engages your perfect clients, making them feel understood and valued. You no longer struggle with what to post, your steady stream of content ideas showcases your expertise and keeps your brand top of mind, without the stress of constant creation.
- You feel confident in front of the camera. Whether on Instagram, TikTok, or LinkedIn, you present yourself naturally, authentically connecting with your audience. You’re a black belt in video creation and editing techniques that make you relatable and real.
- Your networking skills have transformed. You’re no longer just attending events and talking to billy no mates; you’re making meaningful connections, forming partnerships, and landing speaking engagements. Each interaction elevates your personal brand and opens doors to new business opportunities
- Your personal brand is your competitive edge. Clients, peers and even competitors recognise you as the expert in your industry. Your reputation attracts new clients and opportunities, driving your business forward in ways you never imagined.
The Personal Brand Blueprint
This 8-week course is your roadmap to an authentic personal brand that stands out and connects with the right audience.
We begin with the Personal Branding Blueprint, a powerful 1:1 session to uncover your, why, your unique value, clarify your goals, and craft content ideas that resonate with your audience.
Each session is tailored to your needs, supported by resources and guides for lasting success. Align your story with your strengths and communicate with confidence, this is branding done right.
1. LinkedIn Optimisation
Your LinkedIn profile is your digital storefront and first impression. We’ll optimise everything, from your photo to your headline and posts, to showcase your unique value and position you as an industry authority.
2. Content Creation Strategy
LinkedIn is just one piece of the puzzle. As part of the course, you’ll receive a tailored 6-month content plan designed to match how often you feel comfortable posting. I’ll also teach you the skills to create engaging, consistent posts that address your audience’s pain points.
3. Confidence on Camera
In today’s AI landscape, being on camera is crucial, but it doesn’t have to be cringe! I’ll help you build confidence, create engaging videos that showcase your personality, and master simple editing techniques to really stand out.
4. Thought Leadership
Establish yourself as the go-to expert. I’ll help you craft content on key topics that build credibility and position you as a trusted authority.
5. Art of Networking
Networking is about building meaningful collaborations that drive growth. With experience from hundreds of events, I’ll teach you proven strategies to form lasting relationships and unlock new opportunities.
6. Storytelling
Your story is your greatest asset. We’ll craft a compelling narrative that resonates with your audience and addresses their pain points. Authentic storytelling sets you apart and builds trust.
7. Testimonials & Referrals
Word-of-mouth marketing transformed my previous business, and I’ll help you do the same. We’ll leverage written & video testimonials to showcase your unique value and drive referrals. When clients see others praising you they become your best advocates, driving growth through genuine, trust-based referrals.
8. Email marketing campaigns
Learn how to create automated email marketing campaigns that work. We'll cover setting up a sales funnel to attract new clients and automating a 12-month campaign to keep existing clients engaged. Build trust, drive referrals, and stay top-of-mind, all with my easy-to-follow strategies designed to grow your business.
This course is customised for you. Not every module fits every person, so I’ll tailor the content based on your strengths and preferred communication style. Whether you’re a natural on camera, prefer writing, or shine at in-person events, we’ll focus on the methods that suit you best.
Discover how Simon elevated his Personal Brand.
Hear Simon share how my 1:1 coaching helped him find his voice, boost his confidence on camera, and attract the right clients. Watch his story to see how my 1:1 coaching can transform your personal brand too!
Which one do you most resonate with?
Explore to ensure this course aligns perfectly with your aspirations and requirements in the digital marketing field.
Busy people, lots to do… I’ll help you design a step-by-step
content strategy. This plan will save you hours each week by focusing on batch content creation and repurposing materials, ensuring your brand stays top-of-mind while you concentrate on growing your business.
Being in front of the camera shouldn’t feel ‘cringey’. With
personalised coaching, I’ll work with you to improve your camera presence and build confidence. We’ll start with low-pressure simple videos, gradually increasing your comfort level until you’re engaging naturally and confidently with your audience.
Using the Personal Brand Blueprint, you’ll receive a steady stream of relevant content ideas tailored to your brand. Whether it’s tips, success stories, or thought-provoking questions, you’ll feel confident creating content long after our 1:1’s.
YOU are your brand’s biggest differentiator. Together, we’ll
uncover your strengths and passions to craft a brand narrative that resonates with your audience and sets you apart in the marketplace. This process will make sure your unique value shines through and gives you a competitive edge.
I totally get it, navigating platforms like TikTok and Instagram can feel overwhelming, but it doesn’t have to be. I’ll simplify the process with step-by-step guidance, teaching you everything from setting up your profiles to creating posts that engage. You’ll quickly gain confidence using these platforms, turning tech into an advantage.
Busy people, lots to do… I’ll help you design a step-by-step
content strategy. This plan will save you hours each week by focusing on batch content creation and repurposing materials, ensuring your brand stays top-of-mind while you concentrate on growing your business.
Being in front of the camera shouldn’t feel ‘cringey’. With
personalised coaching, I’ll work with you to improve your camera presence and build confidence. We’ll start with low-pressure simple videos, gradually increasing your comfort level until you’re engaging naturally and confidently with your audience.
Using the Personal Brand Blueprint, you’ll receive a steady stream of relevant content ideas tailored to your brand. Whether it’s tips, success stories, or thought-provoking questions, you’ll feel confident creating content long after our 1:1’s.
YOU are your brand’s biggest differentiator. Together, we’ll
uncover your strengths and passions to craft a brand narrative that resonates with your audience and sets you apart in the marketplace. This process will make sure your unique value shines through and gives you a competitive edge.
I totally get it, navigating platforms like TikTok and Instagram can feel overwhelming, but it doesn’t have to be. I’ll simplify the process with step-by-step guidance, teaching you everything from setting up your profiles to creating posts that engage. You’ll quickly gain confidence using these platforms, turning tech into an advantage.
Unlock the Power of Personal Branding
Building a personal brand is one of the most impactful ways to elevate your business and attract your ideal clients. I’ve experienced this firsthand, establishing myself as a recognised expert and growing a thriving business.
Now, it’s your turn.
Here’s how we’ll do it:
- We’ll highlight your strengths and align your messaging with your values and goals.
- Create a content strategy that plays to your communication strengths.
- Build trust and help you become the go-to expert in your field.
- Connect through storytelling. Use emotional connections to build trust and resonate with your audience.
- Turn followers into leads and loyal clients into advocates of your product/service.
With this approach, you won’t just create a personal brand, you’ll become the go-to authority your perfect clients turn to and recommend.
Ready to Start?
Reach out today to schedule your consultation and build a brand that drives growth!
© 2024. All Rights Reserved
Ben Stickland, The Personal Branding Guy
Ben@ThePersonalBrandingGuy.com
+44 7761 562327
